Here's something to think about: your next client might never Google you.
Instead, they'll open ChatGPT, Claude, or Perplexity and type something like, "Who's a good industrial broker in Los Angeles?" A few seconds later, they've got three or four names. If yours isn't on that list, you didn't lose the deal. You just never knew the opportunity existed.
In more than 30 years in commercial real estate, I’ve been on both sides of the recruiting call. I’ve been the broker getting courted, and I’ve been the one picking up the phone to recruit talent.
Here’s what I’ve learned: The brokers who say, “I’m happy where I am, no thanks,” before hearing a word are often the ones who end up leaving money, growth, and options on the table.
I recently read new LinkedIn research showing that more than half of Gen Z professionals—53%—aren’t sure how to begin building professional relationships. The report, titled Gen Z Professionals Are Becoming Key Business Decision Makers Yet 72% Lack Confidence to Turn Contacts into Career Opportunities, tells a pretty clear story.
It’s not that they don’t care. Yet 72% say they’re staying on the sidelines of their professional communities, while 64% say no one ever taught them how to build these relationships.
Here’s something you might not expect: the real estate scramble for the 2028 Olympics is already well underway—and the opening ceremony is still two years away.
Global brands, national sponsors, and entire countries are quietly shopping for storefronts across Los Angeles, trying to secure space before the market becomes more expensive and more crowded.
When's the last time a client called you just to catch up, not because they need a lease reviewed or a property valued, but because they wanted to hear your take on the market?
If that happens often, you've already got the thing most agents spend their whole career missing. If it doesn't, keep reading.
Most agents spend years chasing the next deal. Building a pipeline, a book of business, a reputation. Nothing wrong with that, it's part of our job.
