In fact, top-producing commercial real estate agents know that a well-used CRM isn’t just a contact list—it’s your 24/7 assistant. It automates reminders, prompts reconnections, and ensures follow-up happens when it should.

So many agents I speak with do not believe that creating a brand is important to their career, even after we discuss the stats they dismiss the opportunity with a simple rationalization that they tried it and it doesn’t work. This might be a big mistake.

As a commercial real estate broker there are many ways to grow your business, but one opportunity that is often overlooked are the unique opportunities to leverage the shifting market trends. By staying attuned to sector-specific developments and adapting your strategies, you can position yourself for greater success in a dynamic and competitive environment.

"Work-life balance" has gained popularity in recent years, and with good cause. Maintaining a healthy work-life balance is essential for both long-term career viability and emotional well-being. In fact, it is now frequently brought up in recruiting meetings with agents who are new to the commercial real estate industry.

The commercial real estate brokerage business is an amazing career—but can it be even better? Absolutely. The path isn’t complicated, but it does require an investment of time and money.