The real estate brokerage industry is saturated with real estate agents in almost every market across the U.S., in today’s blog I will show you how to help yourself standout and grow your business. I have spent over 25 years in the real estate brokerage industry, I have worked business development and conducted real estate auctions, sold residential and have focused on commercial brokerage the last 20 years. From this, I have seen what truly works and also what agents just do because everyone else is doing it.

Every good entrepreneur wants to capitalize on their efforts, and commercial real estate agents are no different. The entrepreneurial mindset is one in which we are always looking to generate more revenue, so it’s only natural that we seek ways beyond our commissions to increase our income. Here are some strategies I have used to generate additional revenue throughout my commercial real estate career.

We hear it all the time: "You just need more confidence." It's one of the most overused pieces of advice in business, leadership, and personal development—and yet, most people misunderstand what confidence actually is.

During the pandemic, I found myself and my business partner sitting alone in our office because no one else was allowed to come in. It was during this time that my thoughts began to focus on what we could be doing better with our business.

Over the course of my career, I’ve lost count of how many times an agent has come to me frustrated—upset that a listing agent reduced their commission, and now their client is ready to submit an LOI. They feel cheated. And understandably so. When commissions are cut, or are below standard rates, it creates confusion, tension, and often, resentment. But why does it happen?