Negotiations in the high-stakes world of commercial real estate (CRE) can often look like an action movie scenario. As Liam Neeson's character in "Taken," you may envision yourself telling the other person, "What I do have are a very particular set of skills." However, the skill set I'm talking about here isn't about finding kidnappers; rather, it's about empathy, which is considerably more powerful and frequently undervalued in the business world.
No Soup For You!: Why Not Every Client is YOUR Client in CRE Brokerage
The famous line from the popular sitcom Seinfeld, "No soup for you!" can be a helpful reminder in the world of commercial real estate (CRE) brokerage that not every possible client is a good fit for your company. Walking away from a customer can sometimes be the greatest course of action for both your long-term career and mental health, even though it may seem counterintuitive to do so.
Y’ALL READY TO GET JIGGY WITH IT: Enhance Team Morale with Visionary Leadership
Play It Again, Sam: 7 Tips on Successful Repeat Business
Nothing compares to the delight of getting referrals and repeat business from current clients in the business sector. The process of generating leads can be expensive, and many companies don't even bother to look at their Customer Acquisition Costs (CAC). The secret to growing wealth and creating a reliable clientele that uses your services throughout time is to establish a strong business that will continue to bring in money for years to come. However, how can you attain this degree of advocacy and loyalty?





