Every good entrepreneur wants to capitalize on their efforts, and commercial real estate agents are no different. The entrepreneurial mindset is one in which we are always looking to generate more revenue, so it’s only natural that we seek ways beyond our commissions to increase our income. Here are some strategies I have used to generate additional revenue throughout my commercial real estate career.

We hear it all the time: "You just need more confidence." It's one of the most overused pieces of advice in business, leadership, and personal development—and yet, most people misunderstand what confidence actually is.

During the pandemic, I found myself and my business partner sitting alone in our office because no one else was allowed to come in. It was during this time that my thoughts began to focus on what we could be doing better with our business.

Over the course of my career, I’ve lost count of how many times an agent has come to me frustrated—upset that a listing agent reduced their commission, and now their client is ready to submit an LOI. They feel cheated. And understandably so. When commissions are cut, or are below standard rates, it creates confusion, tension, and often, resentment. But why does it happen?

In the real estate industry, the terms “salesperson” and “closer” are often used interchangeably. However, they represent two distinct roles with unique skill sets and mindsets. Understanding the difference—and knowing when to switch between the two—can give you a competitive edge and set you on the path to becoming a top-producing agent.