If you’ve been in commercial real estate (CRE) brokerage for any amount of time, you already know this truth: finding good people is harder than finding good deals. And it’s not just you — nearly every brokerage leader will tell you that recruiting in this business feels like an endless uphill battle. Let’s unpack why.

Scalability for a real estate agent isn’t just a buzzword—it’s the difference chasing deals and building a real business. At its core, scaling means growing your revenue without a matching increase in your time, energy, or overhead. It's about putting the right systems, tools, and people in place so you can serve more clients, close more deals, and still have a life outside of real estate.

Sales slumps may happen to most of us working in the commercial real estate industry. It can seem scary but there’re ways to tackle with it and eventually make the breakthrough.

Success in commercial real estate doesn’t always come down to market conditions, connections, or expensive tools. Sometimes, the most impactful moves are the ones that cost nothing—and yet are ignored by most brokers.

Here are some simple habits that separate top producers from the rest, these free hacks can give you a serious edge.

In fact, top-producing commercial real estate agents know that a well-used CRM isn’t just a contact list—it’s your 24/7 assistant. It automates reminders, prompts reconnections, and ensures follow-up happens when it should.