A Google business page can help you with your business development
In today’s digital-first world, one of the most powerful (and free) tools for real estate agents is often overlooked: a Google Business Profile (formerly Google My Business). If you don’t already have one set up, you’re missing out on a simple way to get in front of buyers, sellers, and investors who are actively searching for real estate professionals in your area.
Here’s why every real estate agent needs a Google Business page—and exactly how to set one up.
You Will Be Found Where Clients Are Searching
When someone searches “real estate agent near me” or “top broker in [your city],” they typically use the Google search engine, and Google Business profiles are the first thing that will pop up. Having a complete and optimized profile means you’re showing up right when clients are looking for your services—not buried under competitors’ websites, or paid ads.
Instant Credibility and Trust
Your Google page is often the first impression a potential client gets of you. A polished profile with professional photos, accurate contact information, and positive reviews builds trust instantly. Without it, you risk looking less established than competitors who are visible online.
Showcase Client Reviews
Referrals are the lifeblood of real estate. With Google Reviews, your past clients can vouch for you publicly. Future clients see your reputation in real-time, which often carries more weight than any paid ad.
Highlight Your Listings and Services
Google Business pages allow you to share updates, photos, videos, and even links to your listings. This keeps your profile fresh and positions you as an active, engaged agent in the market.
It’s A Free Marketing Tool
Unlike paid advertising, Google Business is completely free. With a little setup and occasional updates, you can compete for visibility without spending thousands on ads.
Also, Google uses your profile to understand where you do business. The more complete and active your profile is, the higher you’ll appear in local search rankings. For real estate agents, dominating your local market online is key to consistent lead flow.
Mobile-Friendly Access
Many buyers and sellers use their phones to search for agents. A Google Business page ensures they can quickly tap to call, get directions to your office, or visit your website—all without extra effort.
Stand Out From Your Competitors
Many agents still don’t take advantage of this free tool, allowing you to be one of the select few promoted by Google. By having an optimized Google profile while others neglect it, you immediately position yourself as the more professional and accessible option.
Lets Talk About How to Set Up Your Google Business Page (Step-by-Step)
Getting started takes less than 10 minutes:
Step 1: Go to Google Business
Visit google.com/business and click “Manage Now”.
Step 2: Sign in with Your Google Account
Use your professional email if possible (not your personal one). Using a professional email instead of a personal, gmail, or yahoo account will give you more credibility.
Step 3: Enter Your Business Name
Use your name as you brand yourself: “John Smith – Commercial Real Estate Broker” or “Jane Doe Realty Group.”
Step 4: Add Your Business Category
Choose “Real Estate Agent” as your primary category. You can add more specific categories later.
Step 5: Add Your Location
If you have an office, enter the address. If you work virtually or don’t want your office displayed, you can set a service area instead.
Step 6: Add Contact Information
Phone number, email, website, and other ways for clients to reach you.
Step 7: Verify Your Business
Google may send a postcard, call, or email to confirm your business details. This step is essential. Reply and confirm your business right away to make your profile go live.
Step 8: Complete Your Profile
Add your headshot or team photo- Keep your branding the same as your other digital marketing platforms
Upload professional photos of properties
Write a strong “About” section (specialty, markets you serve, value proposition)
Add office hours and services
Step 9: Request Reviews
After closings or consultations, send clients your profile link and ask for a quick review. This is key to having your business page at the top.
Step 10: Stay Active
Post updates, share listings, add photos, and respond to reviews. The more active your page, the more visibility you’ll get.
If you haven’t set one up yet, make it your priority this week. This will help you grow your business and your revenue!
