When I first started in real estate, the path to building a business was straightforward. You picked up the phone, called prospects, worked your sphere of influence, showed up to networking events, and if you stayed disciplined long enough, you could carve out a career.

That approach still works. But today, the landscape has completely changed.

If you're in commercial real estate and wondering why your leads aren't turning into deals… you're not alone. A lot of brokers think they're doing something wrong when deals don’t close. But the truth is you’re probably just beating yourself up as the real numbers are just tougher than most people expect.

Recently, I sat down with one of the most accomplished investment sales brokers in the country, Bob Knakal. Over the course of his career, he has closed more than 2,300 properties totaling roughly $22 billion in transaction value. Then in 2024, he decided to start over again and launch a new boutique brokerage. That decision alone says a lot. If a veteran operator believes opportunity still exists, what does that say about the future of the industry?

Here’s the real twist. Most businesses aren’t on the verge of going under. They’re on the verge of breaking through. They’re usually three or four right moves away from serious success.

When was the last time you were excited about investing in a car wash or a gas station?

Probably not recently. Yet in 2026, these two asset classes are drawing some of the most focused attention in commercial real estate. In our brokerage, demand hasn’t cooled. If anything, investors are approaching these deals with more intention and sharper underwriting than ever before. The renewed interest comes down to one powerful lever: 100% bonus depreciation and the urgency surrounding today’s tax environment.